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Consumer Ads Quantitive Researcher

As Facebook moves its ads model to the broader family of products there has been a significant increase in the need for research that sits at the intersection of policy, consumer value and ads product expansion. The use of Facebook tools to power off-Facebook advertising means we must provide high-quality ad experiences with transparency and control to more people off Facebook. We need to understand how consumers perceive our ads in relation to other publishers. As a company, we are committed to continually improving our technology to serve better, more relevant ads, and we need a signal on the credibility of our quality narrative with consumers.

DUTIES:

· Collaborate with Senior leadership to identify key concepts required for measuring consumer sentiment around customized ads

· Partnership with Consumer teams to understand best practices

· Build a global survey and sampling mechanism to conduct a sentiment metric. Develop an analysis framework that supports the conceptual

validity of the metric

· Build global metric dashboards and share with stakeholders to monitor the metric

· Build a few product-level surveys and sampling tools to conduct a sentiment metrics. Build dashboards and share with product stakeholders.

· Collaborate with other Consumer Ads Researcher to deliver meaningful metrics to the Transparency & Control team. Manage research of

Transparency & Control sentiment

· Partner with data science, product management, and other stakeholders

  • Minimum 2 years relatable experience
  • Experience working with stakeholders, developing research agendas, conducting and analyzing data

  • Prior experience conducting statistical tests such as factor analysis and analysis of variance

  • Must have experience using R/Stata/SPSS

  • Master's Degree is required
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