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SMB Marketing Specialist

Facebook was built to help people connect and share, and over the last decade our tools have played a critical part in changing how people around the world communicate with one another. With over a billion people using the service and more than fifty offices around the globe, a career at Facebook offers countless ways to make an impact in a fast growing organization.

Are you interested in being at the forefront of how Facebook is transforming the advertising industry? The Global Business Marketing team at Facebook is looking for an experienced strategist and marketer to join the Product Marketing Communications Team working on some of Facebook's most innovative messaging. The successful candidate will have mastery of the written word and its interplay with visual and verbal content. Experience working on product marketing and product release communications materials is a must. Experience with digital marketing is key, as well as empathy and understanding of the SMB audience which is fundamental to this role. This role requires the ability to collaborate with product leaders and marketers in ways that clarify a vision and ensure whole industries are moved to action by it. Excellent communication skills and the ability to work across a broad range of topics and cross-functional teams are essential.


Work with the SMB Marketing Leads and Facebook Product Marketing team to understand new advertising offerings and create compelling messaging and materials about those product releases and how they translate to the specific informational needs of the three SMB audience tiers

Create informative, specific and compelling content that enables our SMB community to better understand our Facebook product offerings in a simple, intuitive way

Build concise and meaningful stories out of complex information to achieve specific objectives, with the SMB audience in mind

Work closely with experienced marketers to help them articulate internally and externally the ways Facebook can maximize the value it provides to the SMB audience

Propose and execute novel ways of creating shared understanding within a topic or concept

Source and write SMB case studies

Oversee external agencies who you will partner with in the development of creative/content assets

Independently write in-depth practitioner product content Open and can adapt smartly to feedback to meet needs of the customer and client

5+ years experience in product marketing, content strategy, marketing communications, strategy consulting, public relations or a related field

SMB experience

A passion for the truth well-told

A passion and strong understanding of and experience with SMB marketing and the SMB audience

Ability to synthesize complex product features and client needs into simple, powerful stories and practitioner material

Ability to handle the pace and ambiguity that comes with working in a start-up environment

Experience with product release communications

Expertise in Word, PowerPoint, and Keynote

Experience with producing technical product information that is fit for the SMB audience

Enter additional information here to provide greater detail for your request.

College preferred

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