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Marketing Associate, Collaterals & Outreach

Responsibilities:

(Primary - OTG – Mobile Financial Inclusion) Work closely with our OTG (On the Ground) and Mobile Financial Inclusion teams to design, recommend and tactically execute a full 1:1 outreach strategy to drive adoption of our mobile financial inclusion products in target markets.  Work with a local creative shop to develop creative samples; customized screenshots; or other creative assets as needed for marketing campaign executions with partners. Work directly with local execution agencies for review and adaption of these materials on a local basis. Participation in market research as needed. 


(Primary – Mobile Digital Literacy Marketing Support) Provide marketing consultative support to meet established 2017 goals against Facebook’s Mobile Digital Literacy programs including, but not limited to, attending and inputting into marketing agency briefings, input into messaging or language as related to outreach materials, and development of appropriate collateral materials for execution of program. Apply best practices from previous Facebook led or partnered on the ground programs. 


(Primary – XFN Liaison) Establish representation and cross pollination of learnings across the OTG XFN and the Mobile Digital Literacy project. This includes representing both projects in cross functional environments, particularly from a marketing perspective. 
(Primary – Marketing Finance Support) Collaborate with finance and procurement team to set-up SOW’s (statements of work), PO’s (purchase orders) and track co-marketing spends against collateral development and other programs as requested. 


(Secondary – Free Basics) Participate in marketing research or collateral development as needed for Free Basics. Development of a Free Basics co-marketing asset drop box that includes relevant screenshots, logos, and other creative assets as needed for co-marketing. 


(Secondary – Content Partner Portal) Maintain and update our Content Partner Portal Marketing website to reflect the direction of Free Basics assets for content partners. This includes working with our internal design and engineering team for aesthetic design of a site that includes: downloadable assets, appropriate best practices for asset usage, guidelines for asset usage, as needed. 


Other Internet.org related projects as assigned.

 

SKILLS

The ideal individual for this role has a strong interest in marketing and has a good sense of design.   Experience with collateral design and experiential marketing is greatly desired.  Ideally, three to four years’ experience developing marketing collaterals for experiential marketing outreach efforts in developing countries, familiarity with affiliate marketing (both online and offline), working with local agencies for adaption and execution of global brand assets, and experience with marketing analytics and program management. This role is highly visible internally within Facebook, and the ideal candidate will have comfort interacting with the senior executives both internally at Facebook, and with external partner and third parties.

  • 4 – 5 years brand and experiential marketing experience 
  • Highly comfortable with data analytics and numbers/ analysis 
  • Comfortable interacting with senior management both internally and externally with partnering companies. 
  • Previous technology experience, and experience bringing and / or exposing new technologies to underserved communities in developing countries 
  • Previous mobile financial experience (e.g. Stripe, Square, Kiva.org) or non-profit experience preferred
  • Ability to work and thrive in a self-starter, fast-paced, ambiguous and changing environment 
  • Interest in a global position with regular meetings outside of business hours – usually very early mornings or evenings, 2 to 3 times a week 
  • Strong creative sense, plus excellent written and verbal communication skills in English
  • Foreign language ability a plus, any global language other than English with a preference for Vietnamese, Burmese, Indonesian Bahasa or Spanish.
  • Ability to travel both regionally and internationally ~ 10 to 25%, primarily for internal meetings, workshops, research and to visit on site activations 

 

*BA/BS degree required

 

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