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Marketing Associate, Collaterals & Outreach

DO NOT SUBMIT CANDIDATES FROM #6010332 UNLESS REQUESTED

 

Responsibilities:

 

(Primary - OTG – Mobile Financial Inclusion) Work closely with our OTG (On the Ground) and Mobile Financial Inclusion teams to design, recommend and tactically execute a full 1:1 outreach strategy to drive adoption of our mobile financial inclusion products in target markets.  Work with a local creative shop to develop creative samples; customized screenshots; or other creative assets as needed for marketing campaign executions with partners. Work directly with local execution agencies for review and adaption of these materials on a local basis. Participation in market research as needed. 


(Primary – Product Marketing – Mobile Financial Inclusion) Interface with extended cross-functional (XFN) members such as content strategy, design, and engineering to understand how the product works and where/how marketing can intersect.  This includes identification of product entry points, in product promotional opportunities, and the championing and project management/ oversight of the creation of new functionalities to improve marketing of our products.


(Primary – Marketing Research – Mobile Financial Inclusion) Participate in marketing research to better understand users and target audience of our products in order to refine product promotional messaging, for both outside of product and in product marketing uses.  Understand consumer journey and product experience journey to inform marketing tactics (launch and sustenance).


(Primary – Marketing Finance & Administration Support) Collaborate with finance and procurement team to set-up SOW’s (statements of work), PO’s (purchase orders) and track co-marketing spends against collateral development and other programs as requested.


(Primary – Collateral/ Assets) Development of a Mobile Financial Inclusion co-marketing asset drop box that includes relevant screenshots, logos, brand guidelines and other creative assets as needed for co-marketing.   Work closely with brand integrity team to build brand guidelines as necessary for co-marketing asset creation by parnters.


(Primary – Launch Playbook) Document best practices for partner marketing launches with Mobile Financial Inclusion products in the form of a playbook – including target audience definition; messaging strategy; and ideal in product, off product promotional activity.

 


Other Internet.org related projects as assigned.

SKILLS


The ideal individual for this role has a strong interest in marketing and has a good sense of design.   Experience with collateral design and experiential marketing is greatly desired.  Ideally, three to four years’ experience developing marketing collaterals for experiential marketing outreach efforts in developing countries, familiarity with affiliate marketing (both online and offline), working with local agencies for adaption and execution of global brand assets, and experience with marketing analytics and program management. This role is highly visible internally within Facebook, and the ideal candidate will have comfort interacting with the senior executives both internally at Facebook, and with external partner and third parties.

  • 4 – 5 years brand and experiential marketing experience 
  • Highly comfortable with data analytics and numbers/ analysis 
  • Comfortable interacting with senior management both internally and externally with partnering companies. 
  • Previous technology experience, and experience bringing and / or exposing new technologies to underserved communities in developing countries 
  • Previous mobile financial experience (e.g. Stripe, Square, Kiva.org) or non-profit experience preferred
  • Ability to work and thrive in a self-starter, fast-paced, ambiguous and changing environment 
  • Interest in a global position with regular meetings outside of business hours – usually very early mornings or evenings, 2 to 3 times a week 
  • Strong creative sense, plus excellent written and verbal communication skills in English
  • Foreign language ability a plus, any global language other than English with a preference for Vietnamese, Burmese, Indonesian Bahasa or Spanish.
  • Ability to travel both regionally and internationally ~ 10 to 25%, primarily for internal meetings, workshops, research and to visit on site activations 


BA/BS degree required

 

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